Tag: #Tradein
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How to define Trade-In prices
Today, we’ll address another common question I hear from clients: How do you define the trade-in value of a device? First, let’s set the stage: You are in charge of a (phone) trade-in program One of the main OEMs is launching its new product a month from now Leadership asked you to create a promotion…
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What makes a good Trade-In user interface? A consumer’s perspective
“Welcome to the XYZ trade-in solution. Please enter your IMEI. Actually, please also answer the next 12 questions over 4 pages and then we’ll mail you a rebate based on our own secret triage criteria. You have 3 days to change your mind but you can’t get your phone back once you mail it in…
CELX Advisory 