About

Guennael is currently a Principal at CE/LX Advisory (Consumer Electronics / Life Extension) after 5 years as General Manager of the Trade-In & CPO business unit at Samsung Electronics.

There, he and his team created the first OEM-backed CPO (Certified Pre-Owned) phone anywhere in the world, before building a complete trade-in program capability for Samsung, from campaign creation to reverse logistics, to triaging & refurbishing, to reselling in auctions, insurance companies and at retailers across the US.

.Just in 2020, these programs generated hundreds of millions of US$ of incremental revenue for the company, and units across the global Samsung organization are taking the lessons learned to create their own programs.

After another year as Head of Planning & Logistics for Samsung Retail, Guennael recently left the company and is focused today on helping clients build Trade-In programs and optimize their asset recovery + recommerce capabilities. 

Before Samsung, Guennael was a consultant with The Boston Consulting Group.

Today, Guennael resides in Dallas with his family and an adorable COVID puppy who runs the show.

Past Experiences

Head of Planning, Mobile Retail @ Samsung Electronics America
(2020)
– Owned Finance, Business Planning, Procurement & Logistics for the Retail Vertical (>$150M budget, >700 headcount, >30k doors).

Co-Founder & General Manager, Trade-In & CPO, Mobile @ Samsung Electronics America
(2014-2019)
– Co-developed and sold strategy (Samsung selling used phones) to executives; secured initial investment for proof-of-concept pilots
– Implemented strategy pivot and shifts towards new sales channels (B2B, DTC)
– Took business to $100M in profitable revenue within 3 years and $300M within 5
– Owned P&L, Trade-In & Refurbishment reverse logistics, Sales and Marketing, Business Development, Contract Management functions

Consultant @ BCG
(2013-2014)
Various

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