Category: Trade-In
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How to define Trade-In prices
Today, we’ll address another common question I hear from clients: How do you define the trade-in value of a device? First, let’s set the stage: You are in charge of a (phone) trade-in program One of the main OEMs is launching its new product a month from now Leadership asked you to create a promotion…
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Need to optimize your asset recovery? Follow the process
We’ve reviewed different trade-in solutions and features recently. Today, let’s move to the other end of the process and consider the process to use for asset monetization. That’s a fancy word, “monetization”. As is often the case, the theory sounds simple: sell at a higher price. What’s the secret sauce then, where’s the magic? Here…
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What makes a good Trade-In user interface? A consumer’s perspective
“Welcome to the XYZ trade-in solution. Please enter your IMEI. Actually, please also answer the next 12 questions over 4 pages and then we’ll mail you a rebate based on our own secret triage criteria. You have 3 days to change your mind but you can’t get your phone back once you mail it in…
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Trade-In program, outsourced or internally developed?
Should you create your own trade-in (TI) program or buy a commercial solution? The answer, of course, is ‘it depends’. Let’s see if I can help you navigate through some of the questions to ask yourself. First, we need to define what a TI program is. At it’s core, this is an opportunity for a…
CELX Advisory 