Today, we’ll address another common question I hear from clients: How do you define the trade-in value of a device? First, let’s set the stage: You are in charge of a (phone) trade-in program One of the main OEMs is launching its new product a month from now Leadership asked you to create a promotion … Continue reading How to define Trade-In prices
You are a foreign (non-US) company, looking to find new supplies of phones or tablets. The US market looks promising. You heard this was the biggest secondary market in the world. Still, you aren’t sure how to proceed and don’t want to spend days or weeks to figure it out. So what do you do? … Continue reading How To: Purchase more (US) products for your (non-US) secondary business
We’ve reviewed different trade-in solutions and features recently. Today, let’s move to the other end of the process and consider the process to use for asset monetization. That’s a fancy word, “monetization”. As is often the case, the theory sounds simple: sell at a higher price. What’s the secret sauce then, where’s the magic? Here … Continue reading Need to optimize your asset recovery? Follow the process
“Welcome to the XYZ trade-in solution. Please enter your IMEI. Actually, please also answer the next 12 questions over 4 pages and then we’ll mail you a rebate based on our own secret triage criteria. You have 3 days to change your mind but you can’t get your phone back once you mail it in … Continue reading What makes a good Trade-In user interface? A consumer’s perspective
Should you create your own trade-in (TI) program or buy a commercial solution? The answer, of course, is ‘it depends’. Let’s see if I can help you navigate through some of the questions to ask yourself. First, we need to define what a TI program is. At it’s core, this is an opportunity for a … Continue reading Trade-In program, outsourced or internally developed?
Analysis of the impact of the current chip shortage on used consumer electronics. The bottom line? Supply of new CE products is constrained so demand of used and refurbished products will increase mechanically.
There will be some second- and third-degree impact though. Read on!
#consumerelectronics #recommerce #refurbishedphones